If you’re expecting a baby in the upcoming year, you might find yourself overwhelmed by the seemingly unending number of products on the market for all things baby-related. With more options out there than ever before for strollers, car seats, and even diaper bags, this is completely understandable. Take a deep breath, though: we’re sharing our top 10 must-have baby products for 2025 so that you don’t have to do the research. Whether you’re building your own registry, searching for the perfect gift for an expectant mama, or scouring the internet for the best of the best in all things baby, look no further!
10 Best Baby Products for 2025
Here are the baby products you won’t want to miss out on this year. In no particular order:
1. Best Diaper Bag: Lululemon New Parent Backpack
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A functional, spacious diaper bag is a must for anyone with a baby. Lululemon’s New Parent Backpack is a sleek, stylish diaper bag that boasts a 17-liter capacity, dedicated storage compartments, and plenty of handy accessories. We especially love the included changing pad, interior tablet and laptop sleeve, and trolley sleeve. In other words: features that make everyday life (and travel!) with baby a breeze for modern-day parents. It can actually be used beyond the baby years! The backpack is made of a water-repellent material and has shoulder straps that convert to stroller straps, so it’s as practical as it is trendy.
2. Best (Portable) Sound Machine: Hatch Rest Go
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We all know how important it is for babies to catch their Z’s, which means a comfortable, soothing sleep environment is key. Enter sound machines. We’ve tested the Hatch Rest Go and it’s simple to operate and easy to travel with, making it a top pick in our book. It features 10 sounds (everything from white noise to heartbeats to nature sounds), adjustable volume, a rechargeable battery with a 15-hour life, and a handy clip that makes it portable! We love that you can use this sound machine in the nursery or clip it on your diaper bag or baby’s car seat on a whim. This way, parents don’t have to sacrifice their baby’s familiar sleep support when away from home.
3. Best Swaddle: Love to Dream Swaddle UP
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Another key component of quality sleep for babies? A cozy swaddle. Finding the perfect one can be challenging, as babies can be particular about what they find comfortable. But after testing dozens over the years, we think Love to Dream’s Swaddle UP is pretty darn close! With its signature Arms-Up, hip-healthy design, this swaddle replicates baby’s arm position in the womb and allows for hands-to-mouth self-soothing. In other words, baby gets more rest — meaning parents do, too. This swaddle comes in a variety of adorable prints and colors. In addition, there are versions in different temperature ranges, allowing you to select the one that makes the most sense for the current climate and/or time of year. Other reasons why we love it? The dual zipper for easy diaper changes at night, the quiet simplicity to get baby in and out of the swaddle (no loud velcro attachments to mess with), and how baby can’t break out of this swaddle during sleep time!
4. Best Play Gym: Melissa & Doug Ocean Easy-Fold Play Gym
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A quality play gym is an absolute must for babies. The right one encourages play, movement, and sensory exploration — all while being a favorite source of entertainment for little ones. We’ve tested many different play gyms, and Melissa & Doug’s Ocean Easy-Fold Play Gym checks all the boxes! This wooden play gym includes a comfy, reversible mat with a high-contrast, black-and-white print on one side and a colorful scene on the other. It also comes with five washable toys to stimulate baby’s senses: a crinkling sea star, a chiming turtle, a squeaking crab, a rattling manta ray, and a vibrating octopus. Most notably, it boasts a fold-and-go option with just the press of a button. Since play gyms are usually bulky (and, in turn, not easy to pack up and take along), we absolutely love this feature. You really can’t go wrong with this pick!
5. Best Baby Carrier: Wildbird Aerial Buckle Baby Carrier
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Babywearing is an excellent way to promote bonding between baby and caregiver while allowing the caregiver to keep their hands free.1 Wildbird’s Aerial Buckle Baby Carrier is a great one for babywearing beginners — it’s supportive and comfortable, easy to put on and take off, and beautifully made. We love how intuitive this carrier is to use. It features strong clips and padded straps that ensure less strain on your shoulders and back. It’s also available in various aesthetic prints and designs and is suitable for use from newborn to 45 lbs. (You won’t have to worry about replacing it anytime soon!)
6. Best Nasal Aspirator: Frida Baby NoseFrida
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As a #1 pediatrician-recommended brand, Frida Baby knows a thing or two about infant health and wellness. NoseFrida is the must-have “snotsucker” to keep on hand for congestion and colds. It’s been around for a while, but it’s still a must-have baby product in our eyes. It features a gentle barrel that creates a seal outside of baby’s nose for noninvasive clearing of stuffy noses. It also has a dishwasher-safe tube, mouthpiece, and filter cap. We especially love that Nosefrida uses disposable filters, so you don’t have to worry about transferring germs and bacteria between uses.
If using your own breath to suction out your baby’s nose is not your preference, we highly recommend Grownsy’s nasal aspirator. Its adjustable electric nose suction is truly the best!
7. Best Diapering Tool: Bumco Original Baby Bum Brush
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A bare (no pun intended) necessity, Bumco’s Baby Bum Brush is a simple product you’ll be grateful for when your little one needs diaper rash cream. This flexible silicone diaper cream spatula is convenient, clever, and hygienic, ensuring no messy hands — and, more importantly, no spread of germs. We love how quick, easy, and less messy it makes diaper changes. Plus, it features a suction cup base for added convenience and cleanliness. We’re fans of any product that makes the messy parts of daily life with baby a bit more manageable, so we recommend grabbing one (or two) of these!
8. Best Car Seat/Stroller Combo: Doona
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This all-in-one car seat and stroller is undoubtedly one of the most innovative baby products you’ll find. Switching baby from a car seat to a stroller (and back again) multiple times a day can be tedious and time-consuming. As the original car seat/stroller combo, Doona is a total game-changer. We love how simple it makes running errands, going out to eat, and traveling with baby. Doona is ideal for everyday use, city dwellers, and air travel. Since it’s aircraft-approved, it eliminates some of the most common stressors parents face when flying with babies. Safe for use from 4-35 lbs, this is an absolute favorite (and, in our opinion, a must-have) for the early stages.
9. Best Diapers: Rascals Premium Diapers
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Babies require eight to 12 diaper changes per day in the first year or so of life, according to the American Academy of Pediatrics (AAP).2,3 Of course, you’ll want the best of the best — for comfort and budget. A quality diaper can make a world of difference in the day-to-day quality of life for babies and the ease of parenting for moms and dads. That’s why we highly recommend Rascals Premium Diapers. These wallet-friendly diapers feature a signature Hydrolock core built to hold 25 times its weight.* They also have a stretchy high-back waistband to comfortably curb blowouts, a deep pocket and triple leak guards, and a fast-drying, feather-soft material. Rascals Premium Diapers are dermatologist-tested and free from 100+ harmful substances, so you can trust that your baby’s sensitive skin is protected. Their training pants are also our favorite!
10. Best Baby Ointment: Tubby Todd All-Over Ointment
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A cult classic, a fan favorite . . . whatever you want to call it, Tubby Todd’s All-Over Ointment is a must for protecting and soothing sensitive infant skin. Whether you’re dealing with eczema, rashes, redness, etc., this plant-based, pediatrician- and dermatologist-tested colloidal oatmeal skin protectant will do the trick. We love that there’s a lavender rosemary scent and a fragrance-free version. This ointment comes in multiple sizes, including travel-size tubes that you can easily throw in your diaper bag. In addition, Tubby Todd boasts a worry-free guarantee and excellent customer service.
We all want what’s best for our babies. That includes baby gear, diapers, toys, and all other infant essentials. Selecting baby products that you (and, of course, your baby) will love can be a daunting task. So, we hope you found this list of our top must-have baby products for 2025 helpful! 🙂
*Disclaimer: This is based on the weight of absorbent gel and Rascals diaper core.