Nothing beats simplicity.
Texting is a quick, targeted way to make communication easy and delight your prospective parents.
But how do you keep track of multiple campaigns at the same time? And how do you text with families at scale? Here are some essential tactics to craft compelling text marketing campaigns for your childcare business.
Easily Create and Automate Successful Text Marketing Campaigns
1) Form a Strong Message
Every marketing communication – across campaigns – should align with your overall childcare goals. If your mission statement is, “Building relationships, developing minds – ABC Learning is the best place to spend your time,” then your text campaigns should keep that messaging and tone. Automated text marketing saves time while engaging more families.
Ensure your text marketing campaigns…
- Reach a business (or center) goal (ex: filling waitlist spots)
- Spread your childcare brand’s reach, while maintaining its voice
- Resonate with your target audience
Schedule a demo to effortlessly automate stunning text campaigns with less work.
2) Target the Right Audience with the Right Information
You’re mainly going to target Millennial parents with your marketing content. Because remember – they make up 80% of parents to children under the age of 12.
To better target these modern families, research their work habits, day-to-day routines, behavior, wants, and needs – so you can create and send text messages that provide value and help to solve their problems. For example, Millennial parents prefer self-service options. So, by texting families a link to your online tour scheduler, you’re giving parents the convenience and flexibility they need.
3) Optimize Your Text Marketing Campaigns by Viewing Reports
You’ve built a powerful message and pinpointed your target demographic – what now?
Often, because everything is manual, there’s no easy way to see how marketing is performing. Fortunately, there’s valuable software out there to painlessly build relationships, assign you a designated phone number, automate text marketing campaigns, two-way text parents, and provide detail marketing reports – all for you in one easy-to-use platform.
LineLeader by ChildcareCRM is your one-stop shop for marketing automation, including crafting compelling text marketing campaigns and analyzing your efforts – practically hands-free. Create lifelong relationships with families using the first and only Childcare Experience Platform. Automated text marketing creates in-depth reports, hands-free.
Take a glance at impactful reports that can help you digest and refine your text marketing campaigns.
Marketing Campaign ROI Report
Overall, this report tells you which marketing campaigns are most effective. It tells you how to optimize marketing campaigns. A Campaign ROI report details an account of which active marketing campaigns are producing enrollments.
See the results of each marketing campaign and the outcome of specific conversion or revenue opportunities. Invest marketing spend in the highest-performing campaigns.
Marketing Source Report
A marketing source report tracks your marketing sources, such as families coming from your website, search engines, direct mail, referrals, and more. This report tells you where each new lead came from, giving you a visual of how many leads are from each channel.
With a clear view of your most popular advertising channels, you’ll know how parents are learning about your centers. Improve your marketing efforts and, ultimately, your ROI by investing in the channels your parents prefer.
Use a Childcare Experience Platform to Craft Beautiful Text Marketing Campaigns for Your Center(s)
LineLeader is the first and only platform to deliver full-featured customer relationship management (CRM) software, a family engagement app, and childcare management software (CMS) in one unified platform. LineLeader helps childcare organizations manage their business and optimize their staff and family experience so they can succeed in a competitive market. Now, childcare centers can eliminate the multiple disjointed products they use to grow enrollment, engage families, and manage their centers.
This powerful software simplifies marketing, boosts enrollment, improves productivity, and enhances communication. For instance, you can create and automatically send stunning text message marketing campaigns that captivate your families. Remember – automated text marketing gives everyone time back in their day.
Build meaningful relationships using text messages that stand out and actually get opened.
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